Growth Marketing Manager


This role will be responsible for the strategy, implementation, and analysis of a wide variety of marketing communications aimed at optimising key parts of the mobile growth funnel from acquisition through to referral. Including, but not limited to; push, email, in-app messaging, performance marketing, ASO and SEO. They’ll be a key part of growing usage, engagement and establishing CRM as an important extension of the product experience.

Things you'll be responsible for

  • Connecting people with products, and people with people on the first bona fide social network for buying and selling
  • Establishing a deep understanding of Depop’s growth metrics and how we can improve each of them using marketing channels (e.g. churn, LTV, AARRR, sell-through-rate, etc.)
  • Testing, launching, and scaling data-driven marketing campaigns efficiently at a high tempo
  • Running and optimising multiple performance marketing campaigns
  • Running and optimising ASO/SEO campaigns


  • 3+ years experience in online marketing, mobile marketing, or email marketing
  • Expertise in at least one channel (mobile marketing preferred), and working knowledge across other channels: email, push notifications, in-app messaging, lifecycle email marketing
  • Have a fascination with consumer facing mobile-first products
  • Be extremely comfortable with numbers and what they tell us about our users, the performance of the app, a growth experiment, or a specific marketing campaign
  • A proactive attitude to make a difference and drive impact
  • A hunger to learn, a natural curiosity and a keen eye for detail
  • A great conceptual thinker with searing insight and problem solving skills
  • Excellent communicator in and outside of the immediate team
  • Familiarity with Appboy, Branch, SendGrid, HTML or similar preferred
  • Strong copywriting skills a plus
  • Proficiency in SQL a plus


  • Great offices near Old Street
  • Flexible, relaxed atmosphere, working with a well-funded, amazing and very friendly team
  • Competitive salary with share options
  • 25 days paid holidays and option to buy/sell more
  • Apple staff discount
  • Fully stocked snack cupboard, drinks fridge and fresh fruit
  • Wonderful Wednesdays & Friday drinks
  • Staff parties and events
  • Depop pension scheme (coming soon)
  • Ride to work / childcare / eye care vouchers on request
  • Special stuff on birthdays and life events

Equality Statement

We value a diverse and collaborative workplace and we are looking for the most outstanding person to join our team regardless of background, race, ethnicity, prior arrest/conviction records, sex, sexual orientation, gender identity or expression, age, religion, national origin, disability, ancestry, marital status, veteran status, medical condition, regional accent, politics, or favorite reality show.

Apply for this role
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