Growth Marketing Manager

Description

This role will be responsible for the strategy, implementation, and analysis of a wide variety of marketing communications aimed at optimising key parts of the mobile growth funnel from acquisition through to referral. Including, but not limited to; push, email, in-app messaging, performance marketing, ASO and SEO. They’ll be a key part of growing usage, engagement and establishing CRM as an important extension of the product experience.


Things you'll be responsible for

  • Connecting people with products, and people with people on the first bona fide social network for buying and selling
  • Establishing a deep understanding of Depop’s growth metrics and how we can improve each of them using marketing channels (e.g. churn, LTV, AARRR, sell-through-rate, etc.)
  • Testing, launching, and scaling data-driven marketing campaigns efficiently at a high tempo
  • Running and optimising multiple performance marketing campaigns
  • Running and optimising ASO/SEO campaigns

Requirements

  • 3+ years experience in online marketing, mobile marketing, or email marketing
  • Expertise in at least one channel (mobile marketing preferred), and working knowledge across other channels: email, push notifications, in-app messaging, lifecycle email marketing
  • Have a fascination with consumer facing mobile-first products
  • Be extremely comfortable with numbers and what they tell us about our users, the performance of the app, a growth experiment, or a specific marketing campaign
  • A proactive attitude to make a difference and drive impact
  • A hunger to learn, a natural curiosity and a keen eye for detail
  • A great conceptual thinker with searing insight and problem solving skills
  • Excellent communicator in and outside of the immediate team
  • Familiarity with Appboy, Branch, SendGrid, HTML or similar preferred
  • Strong copywriting skills a plus
  • Proficiency in SQL a plus

Benefits

  • Great offices near Old Street
  • Flexible, relaxed atmosphere, working with a well-funded, amazing and very friendly team
  • Competitive salary with share options
  • 25 days paid holidays and option to buy/sell more
  • Apple staff discount
  • Fully stocked snack cupboard, drinks fridge and fresh fruit
  • Wonderful Wednesdays & Friday drinks
  • Staff parties and events
  • Depop pension scheme (coming soon)
  • Ride to work / childcare / eye care vouchers on request
  • Special stuff on birthdays and life events


Equality Statement

We value a diverse and collaborative workplace and we are looking for the most outstanding person to join our team regardless of background, race, ethnicity, prior arrest/conviction records, sex, sexual orientation, gender identity or expression, age, religion, national origin, disability, ancestry, marital status, veteran status, medical condition, regional accent, politics, or favorite reality show.

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