CRM Copywriter


Depop is the fashion marketplace where the next generation buy, sell and get inspired. We are headquartered in London, UK with locations in Manchester, New York, Los Angeles and Australia. We have more than 16 million registered users in 147 countries. In the UK, 1 in 3 Gen Z/Millennials are registered and in the US we have grown 300% over two years. We are also the only European player to have recently entered the top 25 shopping apps by daily active users.

Our mission is to empower the next generation to transform fashion, and our team of nearly 200 people are dedicated to serving the needs of our global community.

We operate on three pillars:

  1. Community: Our buyers, sellers and employees are inclusive, diverse and accessible. We are committed to empowering diversity within the fashion community.
  2. Entrepreneurship: We support our community and help them build their business with Depop. We thrive on supporting innovation by shaping an environment where creators, makers or hustlers can thrive.
  3. Sustainability: Depop helps extend the life of garments and reduce waste, we care about the world and want to make a positive change within the fashion industry.


Right now, we’re looking for a highly motivated CRM Copywriter to join our Brand Marketing team and help us produce Depop’s compelling and engaging CRM content. This role is all about creating content that engages our Gen Z audience, helping them discover items they’ll love and sell successfully.


  • Work with CRM, Marketing and commercial functions across the business, to write copy that helps deliver the best in Depop experience for users.
  • Create clear messaging across Depop’s marketing communications, educational prompts and product updates, while ensuring timely delivery of all copy.
  • Develop Depop’s commercial tone of voice, ensuring it’s always consistent with our brand guidelines
  • Create multiple copy options for testing to improve engagement with our email communications, push notifications and in-app messages
  • Work closely with our CRM Designer and CRM team to define CRM messaging around trend updates, sales, item recommendations, global events e.g. Black Friday and Earth Day.
  • Partner with other members of the creative team to build out email, notification and in-app messaging as part of local or global marketing campaigns.
  • Proofread and edit copy when necessary.


  • Ideally 2-3 years experience in a similar CRM-focused copywriting role
  • Passionate about improving customer journeys through continual testing
    and optimisation
  • Self-motivated and keen to make an impact in a fast-paced environment
  • Exceptional ability in copywriting and editing, especially in short copy
  • Excellent attention to detail, ensuring CRM copy resonates with our audience and is always error free
  • Strong communication skills and ability to build relationships and collaboration between teams
  • Creative flare, ideally with an affinity for Depop and the streetwear/vintage/clothing world
  • The ability to cope with managing multiple projects/campaigns in a fast moving environment with varying workloads and pressures
  • Ideally experience writing for/with fashion brands
  • Understanding of HTML a plus


Depop offers the opportunity to work in one of the UK's fastest-growing scale-ups, with a vibrant and diverse group of people, building a product we all deeply care about, in addition to:

Learn and Grow: We sponsor and run a myriad of programs, conferences and meet-ups to up-skill our employees and enhance their journey with us, just ask!
Wellbeing: We care about wellbeing. We offer a cycle to work scheme, healthy fruit and snacks in the office, breakfast every Tuesday, eye-care vouchers and a discounted gym membership.
Mental Health: Mental health is a top priority for Depop. We offer subsidised counselling appointments through SelfSpace, have mental health first aiders and also run yoga, meditation and more.
Work/life balance: We have 25 days of holiday with the opportunity to buy or sell 5 more, a day off for activism, and sabbaticals for our long-serving employees.
Family life: We offer flexible working (based on your team), generous parental leave policies, and, all of our offices are dog-friendly!
Financial: We match up to 6% on your pension and offer discounts through BenefitHub.
Fun: We love to celebrate our successes at Depop. On Friday we finish an hour early to socialise with free food, and have amazing Winter and Summer Parties. We also host internal employee socials such as quiz night, games night, movie night and more.

Depop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Apply for this role