Rocawear is an American clothing brand founded in 1999. It was established by Co-Founders Damon Dash and Shawn 'JAY-Z' Carter and is based in New York. Look for urban styles in a range of shades that take their cues from hip-hop culture. Pick up new and never-worn jeans that you can integrate into all your stylish ensembles. Or keep an eye out for a preloved Rocawear watch in a variety of eye-catching designs.