AUTHENTIC NEE-DOH Dr. Pepper Nice Cube. You can tell this is an ACTUAL needoh because the company label is on the actual squishy, not just the packaging. Also, the plastic is only on the box, actual needohs are not wrapped in extra plastic! This is brand new and almost in perfect packaging condition! Please feel free to ask questions! Red & burgundy #drpepper #squishy #needoh #nicecube #fidget