Cardboard presentation box only, Prada eyewear case Prada is an Italian luxury fashion house founded in 1913 by Mario Prada in Milan. The brand became globally recognized for its minimalist aesthetic and high-quality leather goods, expanding into eyewear in the 1990s. Prada eyewear presentation boxes serve as protective storage and gift packaging for the brand's sunglasses and optical frames. These boxes are valued by collectors and resellers as authentication accessories that enhance the perceived value and completeness of Prada eyewear products.