Inside the Magic Kingdom Seven Keys to Disney Success Tom Connellan Hardcover Inside the Magic Kingdom: Seven Keys to Disney's Success by Tom Connellan provides a fascinating look at the principles driving one of the world's most powerful corporate cultures. This business and customer service guide reveals seven key lessons that can be applied to any company to enhance customer loyalty and employee engagement. The hardcover edition includes a dust jacket and offers actionable insights for business leaders, educators, and parents alike. Note that there is a previous owner's name written in ink on the inside front cover.