TOM FORD Traceless Soft Matte Concealer - 7W0 Cocoa. BNIB. RRP$120 Shade: 7W0 Cocoa Features imperfection-blurring makeup technology Traceless Soft Matte Concealer is a skincare-infused stick formula designed to hydrate skin while also providing buildable coverage that blurs imperfections for a seamless soft-matte finish. This formula features hyaluronic acid for instant and 12-hour hydration and spherical powders to ensure silky-smooth, seamless application for comfortable, non-drying wear. Key ingredients Hyaluronic acid: plumps up your skin and locks in hydration.