This is a 4” Hello Kitty "Preciality" Extra Plush from the Yurukawa Design series, manufactured by SEGA. • Series: Preciality is a high-quality prize line from SEGA, recognizable by the signature navy blue ribbon with gold lettering and a "P" crest. • Design: The "Yurukawa" (gentle/cute) style is known for the soft, pastel aesthetic, rosy pink cheeks, and slightly simplified, "squishy" features. • Exclusivity: The tag specifically states 「アミューズメント専用景品」 (Amusement Senyou Keihin), meaning it was originally a crane game prize in Japanese arcades and was not sold in standard retail stores. • Authenticity: The copyright symbols (© '76, '21 SANRIO) and the SEGA hologram/logo confirm this is an official 2021 release. #HelloKitty #plushie #toy #kawaii #sanrio