I'm From Rice Serum This serum contains 73% Rice Germ Fermented Extract, which retains more than 65% of the nutritional value in a grain of rice. It is also rich in vitamin B and powerful antioxidants, which will boost collagen production and improve skin elasticity. Use this serum before the rice cream to double the effect. retail price: $30 #imfrom #koreanskincare #riceskincare #serum