U5697 H BILL NORMAN FRONT RUNNER FISHING LURE The U5697 H Bill Norman Front Runner fishing lure is a vintage crankbait designed for freshwater fishing. This original lure, manufactured by the Burney Manufacturing Company, is made of unknown material and is vintage in nature. It is effective for catching all freshwater species, particularly shad, with its unique design and brand reputation. The Front Runner fishing lure by Norman is a sought-after piece for collectors and fishing enthusiasts alike.