The bra appears to be a pinkish color to me. The Luna Hug Embrace Your Curves Bra in 5XL size offers a comfortable and supportive fit for women looking for a seamless and wire-free option. The pale pink color adds a versatile touch to the lingerie collection, while the front hook design ensures ease of wear. This bra from the brand Luna is designed to celebrate and hug curves, providing a blend of practicality and style for the modern woman.