This item is a 2015 General Mills cereal premium toy featuring C-3PO from Star Wars: The Force Awakens, recognizable by his distinctive red left arm and built-in photo viewer. Release: Distributed inside promotional General Mills cereal boxes around the theatrical release of Star Wars: The Force Awakens in late 2015. Function: Features a small eyepiece or lens viewer on the back/base that lets you look at a tiny embedded character image inside the figure.Design: Depicts C-3PO's upper torso with the iconic mismatched red arm first seen in Episode VII. starwars #c3po