How to Train Your Dragon Hideous Zippleback (2010) McDonald's Toy #2 Please see all photos The How to Train Your Dragon Hideous Zippleback action figure toy was released by McDonald's in 2010 as part of their tie-in promotion with the popular animated movie. This toy representation of the fearsome sea serpent from the film allows fans to bring the character to life for imaginative play. With its authentic design and attention to detail, it appeals to collectors and fans of the franchise looking to add to their collection of action figures.