Need a new book? Get Tex[t]-Mex! --> A rogues' gallery of Mexican bandits, bombshells, and thieves saturates American popular culture. Remember Speedy Gonzalez? "Mexican Spitfire" Lupe Vélez? The Frito Bandito? Familiar and reassuring—at least to some Anglos—these Mexican stereotypes are not a people but a text, a carefully woven, and consumer-ready commodity. William "Memo" Nericcio deconstructs Tex[t]-Mexicans in films, television, advertising, comic books, toys, and even critical theory, revealing them to be less flesh-and-blood than "seductive hallucinations," less reality than consumer products, a kind of "digital crack." "Nericcio exposes, deciphers, historicizes, and 'cuts-up' the postcards, movies, captions, poems, and adverts that plaster dehumanization (he calls them 'miscegenated semantic oddities') through our brains... In this book, Walter Benjamin meets Italo Calvino and they morph into Nericcio." Davíd Carrasco, Harvard University #mextasy #textmex #chicano #latinx