ion Color Brilliance Permanent Creme Hair Color 2 boxes high lift cool blonde The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage. High Lift shades lift up to 5 levels and tone without bleach. 100% gray coverage Ionic wheat germ protein, nourishing botanical extracts and low ammonia Vegan and cruelty free (not tested on animals) State-of-the-art European formula for long-lasting, fade-resistant color