The item in the image is Simplexity, a strategy board game manufactured by Discovery Bay Games.  Gameplay: It is described as a twist on Connect Four where players must get four in a row of their color or four in a row of the same shape.  Components: The game includes a wooden board, pegs, and wooden playing pieces in white and red shapes.  Target Audience: Designed for 2 players, ages 8 and up.  Features: Features a wooden construction and is marketed as "Simple to Learn | Complex to Master".