The View "Cheeky For A Reason" promo Image 3-D (View-Master) 429 Records Cheeky For a Reason is the fourth studio album by Scottish rock band the View, released on 9 July 2012. View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven Stereoscopic 3-D pairs of small transparent color photographs on film. #theview #cheekyforareason #viewmaster