makeup artist Rea Ann Silva started up Beautyblender in 2002 after hand-cutting sponges into egg shapes to apply and blend makeup on her clients. The product has now won multiple awards and is popular everywhere. Look for new and never-used Beautyblender items, including the celebrated sponge itself in a wide variety of colors and shapes. Or keep an eye out for a preowned foundation by the brand in just the perfect shade.