Makeup Geek was founded by Marlena Stell in 2011, after she reviewed products on YouTube. The cosmetics brand offers a wide range of cruelty-free makeup that’s ethically made. Pick out items that suit and flatter a variety of skin tones. Look out for new and never-used cosmetics that will uplift your look and tap into your personal style. Or pick out preowned pieces, like eyeshadow, that come in a rainbow of shades.